Joy Daycare Marketing Plan

Joy daycare advertising strategy and how it aligns with its marketing goals Advertising is an indispensable marketing tool especially for new businesses. Advertising enables a company to heighten products/services awareness among potential consumers (Fisk, Grove John, 2008). If effectively executed, advertising is capable of increasing sales and generating immense revenues.Advertising We will write a custom report sample on Joy Daycare Marketing Plan specifically for you for only $16.05 $11/page Learn More However, the tricky part is how to come up with effective strategies especially for small business like Joy daycare center. The main marketing goal for Joy daycare center is to increase its market share steadily with a targeted growth rate of 10% p.a. To achieve this objective, with we will engage the services of a website hosting provider to ensure that the business maintains on-line presence. This strategy was chosen because most parents are conduct ing their activities (shopping, classes) online, thus they are likely to be looking for child care services via the same medium. Secondly, flyers, brochures and business cards bearing Joy daycare logo will be designed and strategically distributed within the neighborhood. How the effectiveness of the advertising will be measured According to Fisk, Grove and John (2008), the effectiveness of advertising strategies should be measured based on the initial objectives for carrying out this campaign. Joy daycare advertising and promotional strategies were designed in order to inform customers about our services and by so doing increase sales. Moreover, promotional strategies strengthen brand image among existing customers. We will test awareness based on the number of enquiries we receive from potential customers seeking further information. Secondly, the brand image and sales objective will be measured based on the number of inquires we receive via the various communication mediums suppl ied in the adverts. Furthermore, we will also follow up to establish whether these inquires translates to sales. Promotional strategies that may be used in addition to advertising The center will design hats, t-shirts, mugs and bookmarks bearing Joy daycare logo and contact details, distribute them among existing parents, and give them extra ones to take to their friends. We will regularly conduct regular community clean-up activities and request parents to invite other families. A Christmas concert for children both members and non-members will be organized. Measuring customer satisfaction for Joy daycare services According to Hayes (2008), customer satisfaction is the key to businesses success. High level of customer satisfaction has been associated with increased customer loyalty which eventually increases a business market share and profitability. Furthermore, high level of customer satisfaction promotes word of mouth advertising, whereas low satisfaction will lead to service/ product switching (Hayes, 2008). On this note, a customer satisfaction measure thus becomes a critical tool in marketing since a marketer has to keep track on whether their product/service is meeting their customer expectations (Fisk, Grove John, 2008).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To begin with, the center will introduce a customer care desk that is going to facilitate customer care surveys. Secondly, two questionnaires will be designed. The first questionnaire is for new customers and they will be given to new parents on the first day. This questionnaire will contain simple questions where parents will be requested to list their expectations about child care services. The second questionnaire will be administered to continuing customers whereby they will be asked to state what they like or do not like about Joy daycare services. Questions in this second questionnaire will be designed to measure four levels of customer satisfaction; Satisfaction based on the quality of our training programs Satisfaction based on the flexibility of our working hours Satisfaction based on our staff friendliness Satisfaction and loyalty e.g. would you recommend Joy daycare to other parents? Why (not)? These answers will be quantified on a weekly basis, to ensure that we are packaging Joy daycare center attractively to our customers. How gaps in customer expectations and experiences will be addressed Customer satisfaction is an individual’s evaluation of a product/service based on preconceived expectations (Fisk, Grove John, 2008). Although we try to maintain high level of customer service, some instances of service failure might be inevitable due to circumstances beyond our control. On this note, the following strategies will be adopted to facilitate service recovery (Fisk, Grove John, 2008). Apparently, every parent within our target market has his/her o wn expectation about the kind of pre-school training programs they would wish their children to receive. Therefore, it is expected that some instances of dissatisfactions are likely to arise. To contain this likely customer satisfaction failure, it is upon Joy daycare customer care representative to make the parents understand why our chosen curriculum is better than the rest in the market. Joy daycare will operate a flexible schedule that is likely to be suitable across the entire target market. To address staff friendliness gap, we will ensure that our staff receive constant training in customer service. Most importantly, a customer service representative will always be present to deal will extreme cases of customer dissatisfaction. For instance, a child may get hurt within our premises and an irate parent engages our staff in unpleasant scene. In such a situation, the customer care representative will try to contain the parent, and as part of our responsibility to contain service failure, 50% of the medical bills will be catered for by Joy daycare center.Advertising We will write a custom report sample on Joy Daycare Marketing Plan specifically for you for only $16.05 $11/page Learn More References Fisk, R. P., Grove, S. J. John, J. (2008). Interactive services marketing. Boston: Cengage learning. Hayes, B. E. (2008). Measuring customer satisfaction and loyalty: survey design, use, and statistical analysis methods. Milwaukee, Wi: ASQ Quality Press. This report on Joy Daycare Marketing Plan was written and submitted by user Jillian Farmer to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Joy Daycare Marketing Plan

Tips to Help You Write Consistent and Effective Essays

Tips to Help You Write Consistent and Effective EssaysOne of the most effective techniques to improve your scores in your aptitude tests and as well as help you achieve your career objectives, is by writing persuasive essays that will assist you in getting a good grade. Well, since this can be a problem for you, you may want to consider consulting a speech writer to write persuasive essays. With the help of an expert, you can write persuasive essays that will help you to get an excellent grade in your exams.But before you decide on hiring a speech writer to do the job for you, there are a few things that you need to keep in mind so that you get a good essay that will help you get a good grade. If you follow these tips, you will be able to get a good essay in no time.The first thing that you should remember is that you need to make sure that the topic of your persuasive essay is something that you are familiar with. So, while you are planning on writing the essay, you should know the subject before you start writing. This will not only help you but it will also help the essay writer because he will not be writing a subject matter that you are not familiar with. For example, if you have a website, you need to know how to market it properly so that it is able to attract visitors.Your passion is also an important part of your essay. So, while you are writing, you need to make sure that the things that you are writing are not mere opinions but instead are motivated and emotional. While this may seem impossible at first, after a few days, you will realize that you have become a good writer because you started writing as your heart tells you.Secondly, it would help if you avoid using moral dilemmas or moral or ethical issues because most people find them to be boring. If you feel that it would be boring for the reader, you should not add it in your essay.Thirdly, make sure that your essay is about something that can benefit you during your final exam. If you have an e ssay about which you cannot speak because it involves morals, then you can look for another essay topic that you are more familiar with. However, if you want to write something that can benefit you in your final exam, you should be able to come up with a good idea.These three tips will definitely help you to write a persuasive essay that will help you to get an excellent grade in your exams. Of course, you need to read a lot before you start writing so that you get all the information that you need to prepare.

Apply the Theoretical Approach to the Case Study Essays

Apply the Theoretical Approach to the Case Study Essays Apply the Theoretical Approach to the Case Study Essay Apply the Theoretical Approach to the Case Study Essay Use the Theoretical Approach to the Case Study Transference can be a powerful curative tool or a unsafe and counterproductive obstruction to fostering therapy. It is a procedure that triggers one’s memory to believe of a individual or clip period related to a individual in his/her life ( Woodhouse et. al. , 2003 ) . This trigger may take to projection, which can be defined as projecting the interaction between a known individual in one’s life onto another individual who is similar in facial look, voice or idiosyncrasies. In therapy, clients sometimes begin to associate to their healers as they did with person else in their lives ( Conner, 2001 ) . Counter-transference occurs when a healer treats the client as person that is or was familiar in the therapist’s personal life. Undetected, counter-transference can potentially be extremely damaging to the client’s wellbeing. Sometimes, healers may even respond to a client’s transference issues by reacting in counter-transference ( Shahar, 2004 ) . Many cases of transference and counter-transference are detected in the instance of Dr. Notcut and his clients, Arnold and Betty Celtic. It is interesting to first reference the sarcasm of Dr. Notcut’s reluctance to supply curative services to the Celtics, although he was non precisely certain why this was so. It appears, nevertheless, that Dr. Notcut felt that Mr. Celtic’s petition for therapy was slightly superficial and indefensible. However, it could besides be possible that it was due to Dr. Notcut’s subconscious sensing of possible counter-transference. This irony highlights the fact that the phenomena of transference and counter-transference can non be easy detected or predicted. It is a procedure that alternatively unravels in the procedure of therapy over clip. Although descriptions of Dr. Notcut’s relationship with her gramps was non discussed for some clip within the instance description, Dr. Notcut began doing elusive mentions to his gramps early on in his relationship with the Celtics. Dr. Notcut described the Celtics manner of dressing in what his gramps would name a â€Å"flat hat† and â€Å"bonnet† . Dr. Notcut identified a peculiar clip period of the clients’ lives to be comparative to his grandfather’s. This connexion to his gramps may hold been a elusive and benign one, peculiarly if it were an stray incident. However, it is observed that other possible issues of counter-transference occurred between Dr. Notcut and Mr. Celtic as therapy progressed. After seeing Arnold for some clip, Dr. Notcut had a dream. In the dream, Dr. Notcut experienced feelings of irritation and choler when Arnold was persistently laughed upon by others for acting a certain manner. The laughter was based on a gag initiated by Dr. Notcut. The events of the dream parallel really closely with Dr. Notcut’s described feelings of great fondness for but embarrassment toward his gramps. It is possible that counter-transference was happening as Dr. Notcut began to sympathize with and derive an apprehension of Arnold as he at the same time besides felt this empathy for his gramps. Therefore, he showed choler and perchance repent for roasting Arnold in his dream. Another country for possible counter-transference between Dr. Notcut and Arnold relates to similar parent-child relationships, in the sense that a relationship was basically non-existent between both work forces and their parents. Arnold’s parents, although present physically, were unavailable to him. As he stated, his male parent was an alcoholic, his female parent badly depressed. Dr. Notcut’s parents were besides physically present, based on his study that he visited them on a regular basis. However, as he stated, the relationship was superficial due to their dedication to their callings and deficiency of desire to raise a kid. Dr. Notcut mentioned during depth psychology that Arnold had â€Å"a deep-rooted fond regard to his father† . He added that Arnold’s ambivalency toward his male parent represented Arnold’s desire to both keep a valuable relationship with her male parent, but besides distance himself wholly. It is of import that Dr. Notcut expression within himself to detect his ain feelings toward his male parent ; and to besides screen out whether his reading is an integrating of his ain feelings and those of Arnold’s. Transference was besides detected between the Celtics. Betty mentioned that she was powerless since childhood due to her gender. Her household did non see her every bit to her male siblings, peculiarly her male parent. Therefore, Betty decided to recover control over her life as an grownup. This end to recover control was born out of her relationship with her household of beginning but was so applied to her matrimony. This determination surely led Betty to authorise herself and go a more self-asserting grownup. However, due to the transference that occurred, issues environing control in her matrimony appeared to be more hard to draw apart from household issues of control. It is besides interesting that Betty was one time the sensed â€Å"weak† individual in a relationship, and now taken complete control over state of affairss, even ruling them. Further, she even came to contemn failing and had great trouble associating to Arnold when he appeared to be weak. In her interactions with Arnold, it appears that she despises failing because it causes her to see her younger and â€Å"weaker† ego in Arnold’s minutes of failing. This transference is a contemplation of herself, but in a different clip in her life. Due to the complex nature of this signifier of transference, it can easy travel undetected and perpetuate a rhythm ; in this instance, a rhythm of control. Transference and counter-transference can be valuable tools in easing therapy and in the therapist self-reflecting sing his or her ain issues. However, these signifiers of processing may besides be damaging to the curative procedure. It is pertinent that clinicians continually self-reflect upon their ain purposes and connexions with a client’s personal narrative. Merely so can clients be served to the fullest potency. Mentions Conner, M.G. ( 2001 ) . Transference: Are you a biological clip machine? The Source. Shahar, Golan. ( 2004 ) . Transference–Countertransference: Where the ( political ) action is. Journal of Psychotherapy Integration, 14 ( 4 ) , 371-396. Woodhouse, S. , Schlosser, L.Z. , Crook, R. , .Ligiero, D. , A ; Gelso, C. J. ( 2003 ) . Client fond regard to therapist: Relations to transference and client remembrances of parental caregiving. Journal of Counseling Psychology, 50 ( 4 ) , 395-408.

To what extent does the Wal-Mart motivation mode inspire employees Dissertation

To what extent does the Wal-Mart motivation mode inspire employees - Dissertation Example Aims and objectives of the project Employers find it difficult to encourage its staffs in order to get their maximum commitment at the workplace. Often, employers are seen to overlook the need for motivating employees while the focus remains more on the company’s bottom line. Recently, it has been increasingly realized that the happier is the workforce, the more satisfied is the customer and consequently the healthier is the company’s bottom line. The project seeks to bring forth the policies and strategies undertaken by Wal-Mart for motivating its employees. The aim is to find the extent to which the modes of motivation undertaken in Wal-Mart have been successful in generating a motivated workforce. The objectives of the project is To analyse the different human resource strategies and policies undertaken in Wal-Mart to encourage employees to perform their best in the organization; To identify the HR strategies actually bring about any enhancement or improvement in emp loyee satisfaction and commitment; To identify the drawbacks or loopholes in the present motivating modes based on which improvements can be made (Holbeche & Mayo, 1998, p.5). B. Company Background-Wal-Mart Wal-Mart is a multinational retailer corporation based in America running chains of large warehouse stores and discount departmental stores across the world. It accounts for the eighteenth largest public corporations in the world in terms of revenue. Also accounting for one of the largest private employers in the world, Wal-Mart continues to remain a family owned business, owned and controlled by the Walton family who owns 48% of the stake of the company. Due to the large employee base of the company recruited from different parts of the globe, Wal-Mart has a highly advanced and effective human resource management system. The company has been widening its employee base consistently right from the time of its inception. Since 1980, the company showed very fast growth and by 1987, it has successfully established as many as 1,198 stores, has a workforce of 20,000 employees and sales revenue of $15.9 billion. In order to cater to the widely diverse customer base, the company employs sophisticated and advanced human resource management techniques and strategies in order to ensure the welfare of its workforce, keep them motivated and attain their maximum participation at the workplace (Walmart, 2012). C. Structure of the project The report presents the extent to which Wal-Mart’s present human resource management strategies have been successful in motivating its employees to deliver the desired level of performance in the organization. Firstly it begins with stating the aims and objectives of the research. This is followed by a brief description of the company, its establishment and present conditions in the market. The next part of the report discussed the various motivation theories as brought forth by authors. This section also discusses the views and su ggestions of researchers and practitioners with regards to the application of motivation theories at the workplace. In this context, some of the main theories of motivation are chosen, such as the Content theory and the Process theory. After the theoretical discussion, the present human resource strategies of Wal-Mart are discussed, with reference to its reward system, promotion system and internal culture of the

User model and modeling for human performance Essay

User model and modeling for human performance - Essay Example y arise due to incorrect assumptions made by students as well as improper presentation of stimuli, while Marjory Martin points out that students face difficulties in science and especially biology, because they represent abstract ideas which escape the students’ understanding (www.2ucsc.edu). Misconceptions occur in various areas but their detrimental effects are felt most acutely in the academic field, because it interferes with the progress that students are able in the development of cognitive skills and learning. Misconceptions that occur in the field of academic studies make it difficult for students to effectively assimilate their lessons and perform well, because these misconceptions function as a barrier that impedes the cognitive assimilation and understanding of concepts. The National Curriculum Council for Great Britain has pointed out some common student misconceptions in Algebra, such as treating letters as objects or completely ignoring their presence (www.learnquebec.ca). Misconceptions in the field of science occur mainly because of the difficulties students face in understanding everyday phenomena through abstract or symbolic representations. In biology, misconceptions occur because students are unable to grasp the concepts which they find to be too theoretical and abstract, especially in regard to concepts such as natural selection and evolution.(Burton and Dobson, 2009). According to Joan Solomon, students may also find it difficult to assimilate concepts because they may be associated with every day use, for example the word energy, and using concepts in science requires the interpretation of everyday phenomena in abstract terms, which may also involve the use of symbols to explain commonplace events(www.2ucsc.edu). In effect, there is some contextual learning that may have already taken place before a student attends classes and it becomes necessary to ensure that the student is able to learn how to learn through the use of concept

Carl Robins Essay Example for Free

Carl Robins Essay This case study pertains to an employee by the name of Carl Robins. He has been employed by ABC, Inc as a Campus Recruiter for six months. In early April, during Mr. Robins first six months of employment; he successfully recruited 15 new hires. The new trainees were to report to Monica Carrolls, the Operations Supervisor, as they would be working under her. (University of Phoenix, 2014) This case study analysis of Mr. Robins is in relation to the numerous issues that transpired between April and June 15th. To obtain a clear understanding of the complications that transpired, the company believes that it would be in their best interest to consult a firm to look into the company’s issues and to help solve the problems that have emerged; this may be the most effective method to identify and recommend ways to improve ABC, Inc.’s recruiting of new trainees. I. ISSUES THAT TRANSPIRED The consulting firm came into ABC, Inc. and thoroughly examined background information on the situation. There were many key problems that had been identified during the evaluation. The issues that ABC, Inc. was facing were centered on Mr. Carl Robins, ABC, Inc.’s Campus Recruiter and also on the company ABC, Inc. To begin, Mr. Robins has been with the company merely a short six months. The consulting firm believes that Mr. Robins lacks experience, training and supervision. The firm also believes that ABC, Inc. did not train him properly nor did it provide him with the knowledge he needed to proceed properly with the hiring process. He lacked experience and knowledge of the hiring process and he was still allowed to hire 15 new  trainees for the Operations Supervisor, Monica Carrolls. Although hiring 15 new trainees is great accomplishment for a new employee, this might have been too many employees to be hired at once for a first recruitment. Because he is still new to ABC, Inc., learning about day to day operations, the hiring of 15 new trainees can be overwhelming, even to the most experienced of people. Another issue Mr. Robin’s was facing, was the lack of communication between him and the other employees in the office. On May 15th, he was contacted by Monica Carrolls about the following issues: the training schedule, orientation, manuals, policy booklets, physicals, drug tests, and a host of other issues, which Carl would coordinate for the new hires. Once again, Carl assured the Operations Supervisor, Monica Carrolls, that he would have everything completed and arranged by the June 15th orientation. After further review, Carl had realized that when going through the new trainee files to finalize all the paperwork for the June 15th orientation; applications for some of the new trainees had not been completed. Also, there were no transcripts on file and none of the 15 trainees had been sent for the mandatory drug screen. Another problem Carl had was that the orientation manuals were missing several pages from each of them and he only had three copies of the manuals. Lastly, upon checking the conference room to confirm the date of the orientation, he had not realized that the conference room had been booked for the whole month of June by the Technology Services Department. There are several concerns or issues that need to be addressed and that Carl and ABC, Inc. need to rectify. Below are the listed issues of these concerns that will be discussed. Review of addressed issues: 1. Incomplete employee applications 2. Mandatory drug screens were not scheduled 3. Employee transcripts were not on file 4. Incomplete orientation manuals 5. Shortage of orientation manuals 6. Resource scheduling conflicts II. PROBLEM SOLVING SOLUTIONS After the case review of Carl Robin’s, discussion of possible solutions available to rectify the situations at hand and the proposed solutions that Mr. Robin’s should take have been reviewed. Starting with concerns and issues, numbers one through three, the incomplete employee applications; Carl needs to contact the 15 new hires and make them aware of the absence in their records and have them complete the applications that need to be submitted to the Human Resources Department along with a transcript; they also have to complete a mandatory drug screen prior to orientation. Carl needs to set a deadline for the mandatory drug screens to be completed prior to the June 15th orientation training. On the concerns and issues, number four and five, the incomplete orientation manuals and the shortage of the orientation manuals. The orientation manuals were short by 12; Carl needs to make arrangements with company in house copy person to finish completing the orientation manuals he needs or he must contact an outside company to help rectify the need for the orientation manuals. Carl needs to have a â€Å"Main Copy Manual† made for himself or the next person that is in his position. A hard copy manual is something that should be kept on file, so that pages will not be misplaced and there will always be one on file. Carl seems to lack knowledge of ABC, Inc.’s policies and procedures. He must get to know the material in the company’s orientation manual prior to the July orientation. Reading over the material prior to the orientation and also going over what he will be saying to the new hires with his own supervisor or another staff member might be a good way to go about this. Mr. Robin’s can also make key notes to have for himself during the orientation so he can be prepared prior to the training. Lastly, on issue and concern number six. ABC, Inc. must make arrangements to find a better way to coordinate the availability of the conference room or rooms. By not having arrangements in place for this, Carl currently does not have a place to hold orientation that is to take place on June 15th; due to the Technology Services Department holding training for the whole month of June. Whether the system that they choose be a calendar type paper based or web based, ABC, Inc. should have something in place so errors like these do not occur again. A recommendation of a web based calendar and have one person take control of it is suggested. III. PROPOSED COMPANY SOLUTIONS The proposed company solutions that should take place are: refer all applicants to the Human Resources Department and also for all new employees establish bimonthly or monthly start dates to coincide with the company’s pay periods. Have orientation manuals printed either by an in house copy person or have orientation manuals completed by an outside company. Lastly, ABC, Inc. must set up a calendar system for reserving the conference room and Carl needs to go ahead and reserve this room on a reoccurring basis. It will be easier to cancel the reserved room rather than to go scrambling looking for a room to hold orientation in. A web based calendar controlled by one person is what is recommended. Having upper management hold a meeting to discuss implementing the proposed solutions should be an additional step to take for all corporate management. Also, upper management should meet on a monthly basis to discuss issues that may be happening within the company and use critical thinking skills to help determine what steps they need to take to help their employees better themselves at their jobs. This will bring good morale to the company and will make for a better work environment. CONCLUSION In conclusion, Carl Robins is an employee of ABC, Inc. and has been working for the company for just six months. He holds the position of Campus Recruiter and on his first recruitment hired 15 new trainees. Carl lacked supervision, knowledge and experience and was not ready for such a large task. He was missing applications and mandatory drug screenings that were needed to complete employee records. Carl also did not have proper completed orientation manuals. These issues led to a case study of Carl and ABC, Inc. and proposed solutions were recommended. The recommended solutions are as follows: 1. Refer all applicants to the Human Resources Department 2. All new employees to establish bimonthly/monthly start dates to coincide with pay periods 3. Orientation manuals to be printed in house or by outside company 4. Have a â€Å"hard copy manual† made of orientation manual 5. Set up a web based calendar system for reserving conference room or rooms It is not impossible to overcome these issues, the proposed solutions if set in place should make for a better work environment for the employees of ABC, Inc. References (2014). Case study: carl robins. University of Phoenix.

Is Tiger That Great? :: essays research papers

There has been a vast amount of media exposure on Tiger Woods. The media made Tiger Woods out to be some sort of golf god that nobody could beat and he was totally reshaping the way the game was played. We did not believe that that Tiger Woods was really as good as the media said he was.   Ã‚  Ã‚  Ã‚  Ã‚  First off, we went to http://www.pgatour.com and http://www.tigerwoods.com to collect our data. We found the average scores of the top 100 PGA tour players. We found that Tiger Woods was actually ranked in second place, one spot behind the scoring average leader, David Duval. However, there are currently somewhere in the neighborhood of 400 players playing the PGA Tour. It’s not too bad to beat 398 of them! As a second to this incredible piece of information, came Woods’ biography and career statistics. Astounding considering his short professional career. All of these observations combined with our own calculations have changed our earlier mentioned view. After hours of research and study we have found Woods to be a great player. This change of heart led to our hypothesis: Even without the media hype Tiger Woods has proved himself, statistically, to be a great player.   Ã‚  Ã‚  Ã‚  Ã‚  This hypothesis is backed by a great deal of statistical information and factual, proven input through our own calculations. After finding our data online it was already clearly evident that Woods’ was a good player, but we wondered how much better he would seem after the math was done. We hope some of the following numbers impress you as much as they did us. The mean score of a PGA Tour Top 100 player is currently 70.63. Woods’ mean score is a dazzling 69.21. The total number of observations in our experiment was 104, because of certain PGA Tour ties within the averages. Our standard deviation, which is the measure of the spread of a distribution, was found to be .52 for the Top 100 scores. The inner quartile range (middle 50%) of the data is .81. This is the difference between quartile 3 and quartile 1, which are 71.06 and 70.25 respectively. The median, or middle of all 100 scores was 70.8, with a minimum score of 69.13 (#1 David Duval), and a maxim um of 71.24 (#100 Lee Rinker). To return to the basis of our project we found Woods’ standardized z-statistic, or how many standard deviations from the mean he lies, to be a –2.